PUMA
puma motorsport x JUNE AMBROSE COLLAB
2023
Launched in Spring/Summer 2023, the collection was built through a collaborative approach working closely with June. We designed a small capsule collection for Scuderia Ferrari, with a strong nod to the world of racing drawing inspiration from vintage race jackets and car culture.
puma motorsport x MERCEDES AMG PETRONAS
SS2021
The PUMA X MERCEDES partnership continues to grow, expanding the line further in both mens and womenswear with focus on the US and SA markets.
The seasonal concept was ‘GAME ON’ inspired by the. world of gaming with a sci-fi edge and futuristic layering. Metallic fabrics and trims not only lend themselves to the direction, but are grounded in Mercedes DNA, referencing the SILVER ARROWS.
puma motorsport x MERCEDES AMG PETRONAS
AW2020
The Puma x Mercedes collection became more streetwear focused. Using Lewis Hamilton as the muse and celebrating the silver arrows.
We used textural fabrics contrasted with woven fabric with a warped ‘tie dye’ effect.
puma motorsport x BMW MOTORSPORT
SS2020
A longstanding partnership, especially in the menswear collection. We recently introduce womenswear and this season we continue to build the range.
Seasonal concept was ‘drifting’ city life, street racing and the metronaut were key to inspiring this collection.
puma motorsport x SCUDERIA FERRARI
SS2019
Ferrari and Puma collection was split into two line, Ferrari Fanwear and Ferrari Style. Fanwear bolder and racing driven, Style more premium and clearer.
The Seasonal concept was ‘reassemble’ inspired by ‘makers culture’ we looked into to Re-build / Re-work / Re-wear and manipulate race suits. A capsule aimed at the younger market ‘generation hustle’.