TIMBERLAND
The second season for Timberland women’s apparel, focus on carving out a clearer design identity, infusing the Timberland DNA further into the styles. A highlight was creating a timberland icon for her “strafford jacket”, with the intention to run for many seasons to come.
SPRING SUMMER
2024
strafford jacket - future icon born from the archive.
strafford jacket - future icon born from the archive.
We extended the outdoor line to further focus on outdoor with garments built for motion, offering elevated functionality through 3L waterproof fabrics and full seam sealing.
We improved our legging to have a functional fabric with water repellency and abrasion resistance, also built for motion with an engineered gusset construction.
OUTDOOR
TIMBERLAND
FALL WINTER
2023
The first season designing for Timberland global women’s apparel, building a multi-product collection from the ground up. With full marketing support, the seasonal direction was ‘find your super power’ an initiative to win with her, all about her finding a voice, dressing boldly and unapologetically.
FALL
OUTDOOR
As part of the newly built womens collection we introduced for the first time (in years) outdoor specific outfits, to prepare her for the trail.
WINTER
Winter was all about being cosy with the story ‘feel the warmth’ protective down and cocooning silhouettes lead the story, with an injection of energetic blues and yellow to stay bold through to winter.